Do you need marketing?
Your company’s website may be the finest website ever conceived, but without any Internet Marketing promoting it no one will see it, and your investment is wasted.
Unlike high street stores there is no passing traffic – you have to actively promote your website to make it worthwhile. Detailed below are the various options available; our Internet Marketing experts know the perfect combination to deliver the maximum traffic to your virtual door.
Search Engine Submission
As an absolute minimum your website needs to be registered with all the major search engines such as Google, Yahoo and MSN. This enables people to find your website online through a search engine. We can do this for you, ensuring that your website is listed and the content read (“spidered”) by the Search Engines.
Search Engine Optimisation
Your website may be on the list, but that is no guarantee that people searching for your product or service will find your website: it might be on the 37th page of results for that search.
Search Engine Optimisation (SEO) is the art and craft of endeavouring to position your website as near to the top of the results of relevant searches as possible. SEO can generate a high volume of traffic very cost-effectively.
Your site will need a number of “keywords”: when potential clients search for these keywords in a Search Engine such as Google, you want your site to be listed in those results.
We can analyse your site and your keywords and discover which words and combinations of words will deliver the best results, as well as tailoring your site to present these keywords to the Search Engines.
Pay Per Click (PPC) Advertising
PPC advertising can deliver traffic to your website immediately – as soon as your adverts go live they can be generating traffic. Also it is easy to control the amount you spend and measure the results.
You only pay when users actually click on your advert, and because the user has chosen to go to your website, they are obviously interested in the product or service you supply.
Again, determining which keywords to associate your site with is a mixture of an art and a science: we can analyse your keywords and sites and help predict which will give the highest ROI.
Opt-in Email marketing
Not to be confused with spam, opt-in email marketing sends email advertisements only to people that have requested information about your product or service.
This can be a cost-effective way of advertising to a group of existing or interested potential customers, at a fraction of the cost of traditional mail marketing. Also users can respond instantly to special offers, and existing customers can have products or services suggested to them based on their previous purchases.
We can create a special sign-up form for your website, automatically adding the user to a client email address database. If you opt for a CMS, we will build you a special, password protected admin area where you can view or edit the membership list and create your branded newsletters, special offer sales promotions or other email marketing material, sending them to everyone on your list at the click of a button.
This places adverts linking directly to your website on selected (affiliate) websites. In return you give the affiliate website a commission on any sale resulting from this advert. Websites display your advert, increasing your company’s web presence and brand awareness at no cost, because you only pay when you make a sale. Easily controllable and accountable, providing a direct return on your investment.
We can help find and set up relevant affiliate schemes, ensuring you get the best results for your money.
Strategically advertising your company, product or service on websites already attracting users in your target sales group places your website just a click away for potential customers.
Proven to give an excellent return on your investment compared to magazine or newspaper based advertisements, it is equally effective when instigating a targeted sales drive or brand awareness campaign.
Also, remember to incorporate your web address into your offline company marketing such as business cards, letterheads, magazine, newspaper, radio & TV advertisements, brochures, billboards, premises, uniforms, etc.
MicroAngelo marketing specialists can design the most effective corporate branding campaign for your individual needs, including every facet of your business, online and offline. Contact us to learn more.