Perhaps one of the most overlooked aspects of a lot of websites is the content. Conversely it is also one of the most critical to the website's success. When the content to your website is professionally written your audience will be more receptive and engaged. Your image and message will have deeper and greater impact, leading to an increase in confidence in your company. Customer confidence is directly linked to sales.
Additionally, website content is at the core of Search Engine Optimisation (SEO). Content is a key factor in determining your website's position in the listings. Correctly written content can help your website top the listings when surfers are specifically looking for your product or service.